Case Study 2: Multi-Channel Public Health Screening Campaign

Category: Public Health Campaigns & Visual Communication

Key Skills: Campaign Strategy, Multi-Channel Marketing, Target Demographics, Data-Driven Engagement

Challenge:

Driving awareness for chronic disease risks requires reaching high-risk populations across diverse cultural backgrounds and motivating them to take early, proactive screening assessments.

Solution:

Designed and executed an integrated, multi-channel public health campaign centered around interactive health challenges and online risk assessments available in multiple languages:

• Digital & Print Integration: Combined transit advertising with targeted ads across Meta (Facebook/Instagram), LinkedIn, and audio platforms (Spotify).

• Daily Engagement Assets: Created a 31-day social media challenge featuring daily custom animations and health tips.

• Targeted Outreach: Partnered with ethnic media outlets and news sites to connect directly with key demographic groups.

Key Results:

• 1200% Traffic Increase: Driven an average 1200% annual increase in campaign web page traffic.

• 6,000+ Completed Assessments: Generated an average of 6,000 online health assessments per campaign month.

• Expanded Demographic Reach: Successfully increased engagement among historically underserved at-risk communities

Selected Case Studies & Impact